{"id":540,"date":"2026-05-21T14:34:52","date_gmt":"2026-05-21T14:34:52","guid":{"rendered":"https:\/\/memorypalace.be\/privacy-policy\/"},"modified":"2026-06-25T08:15:39","modified_gmt":"2026-06-25T08:15:39","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/memorypalace.be\/en\/privacy-policy\/","title":{"rendered":"Privacy and Cookie Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1782362388344{padding-bottom: 92px !important;}&#8221;]Het GeheugenPaleis VZW,<br \/>\nlocated at Koningsstraat 33, PO Box 5, 3970 Leopoldsburg, Belgium,<br \/>\nis responsible for the processing of personal data as set out in this privacy statement.<\/p>\n<p>Kasper Bormans is the Data Protection Officer at Het GeheugenPaleis.<br \/>\nHe can be contacted at <a href=\"mailto:privacy@memorypalace.be\">privacy@memorypalace.be<\/a>.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362395897{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>Personal data that we process<\/h2>\n<p>Het Geheugenpaleis VZW processes your personal data because you use our services and\/or because you provide this data to us yourself. Below is an overview of the personal data we may process: <\/p>\n<ul>\n<li>First name and surname<\/li>\n<li>Email address<\/li>\n<li>Other personal data that you actively provide, for example by creating a profile on this website, in correspondence and over the telephone<\/li>\n<li>IP address<\/li>\n<li>Web browser and device type<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362416365{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>Special categories of personal data and\/or sensitive personal data that we process<\/h2>\n<p>Our website and\/or service does not intend to collect data about website visitors under the age of 16, unless they have parental or guardian consent. However, we cannot verify whether a visitor is over 16. We therefore advise parents to be involved in their children\u2019s online activities to prevent data about children from being collected without parental consent. If you believe that we have collected personal data about a minor without such consent, please contact us at <a href=\"mailto:privacy@memorypalace.be\">privacy@memorypalace.be<\/a>, and we will delete this information.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362426345{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>For what purpose and on what legal basis do we process personal data?<\/h2>\n<p>The Geheugenpaleis VZW processes your personal data for the following purposes:<\/p>\n<ul>\n<li>Share your feedback on our website.<\/li>\n<li>To keep you informed about changes to our services and products.<\/li>\n<li>The Memory Palace analyses your behaviour on the website in order to improve the website both technically and in terms of content.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362436128{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>Automated decision-making<\/h2>\n<p>Het Geheugenpaleis VZW does not make decisions based on automated processing on matters that may have (significant) consequences for individuals. This refers to decisions taken by computer programmes or systems without human intervention (for example, by an employee of Het Geheugenpaleis VZW).[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362443178{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>How long we retain personal data<\/h2>\n<p>The Geheugenpaleis VZW does not retain your personal data for longer than is strictly necessary to fulfil the purposes for which your data is collected. We apply the following retention periods to the following (categories) of personal data: <\/p>\n<p><strong>Contact details (first name and surname, email address)<\/strong><br \/>\n&gt; Retention period: 2 years, renewed upon mutual contact<br \/>\n&gt; Reason: to execute or provide information about our services<\/p>\n<p><strong>Computer data (IP address, web browser and device type)<\/strong><br \/>\n&gt; Retention period: 2 years<br \/>\n&gt; Reason: to optimise our website and services[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362450213{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>Sharing personal data with third parties<\/h2>\n<p>Het Geheugenpaleis VZW does not sell your data to third parties and will only disclose it if this is necessary for the performance of our agreement with you or to comply with a legal obligation. We enter into a data processing agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality for your data. Het Geheugenpaleis VZW remains responsible for this data processing.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362688965{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>Cookies, or similar technologies, that we use<\/h2>\n<p>Het Geheugenpaleis VZW uses functional and analytical cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. Het Geheugenpaleis VZW uses cookies with a purely technical function, which ensure that the website works properly and that, for example, your preferred settings are remembered.  <\/p>\n<p>&nbsp;<\/p>\n<p>An overview of our strictly necessary cookies, which are required for our website to function correctly:<\/p>\n<p><strong>wp-wpml_current_language<\/strong><br \/>\n&gt; Domain: .memorypalace.be<br \/>\n&gt; Lifespan: 1 day<br \/>\n&gt; Reason: This cookie stores the language code (e.g. \u2018nl\u2019 or \u2018en\u2019) of the current visitor. This enables the website to remember which language the pages should be displayed in when the visitor clicks through to another page. It also ensures that dynamic features (such as AJAX filters or forms) load in the correct language, even if your website uses page caching.  <\/p>\n<p>&nbsp;<\/p>\n<p>An overview of our analytical cookies, which are used to measure the use of our website anonymously:<\/p>\n<p><strong>VISITOR_INFO1_LIVE<\/strong><br \/>\n&gt; Domain: .youtube.com<br \/>\n&gt; Lifespan: 180 days<br \/>\n&gt; Reason: YouTube uses this cookie to estimate the visitor\u2019s internet bandwidth. Based on this, the video player determines whether the video should be played in HD, 4K or a lower resolution. In addition, Google uses the unique ID in this cookie to remember the user\u2019s viewing history and interests. This is used to display personalised video recommendations and targeted adverts on YouTube and other Google platforms.   <\/p>\n<p><strong>YSC (YouTube Session Cookie)<\/strong><br \/>\n&gt; Domain: .youtube.com<br \/>\n&gt; Lifetime: Session (this cookie is automatically deleted as soon as the visitor closes the tab or browser).<br \/>\n&gt; Reason: This cookie tracks unique statistics on video views during the current website visit. It records which parts of the embedded video have been viewed and how often the play\/pause button has been clicked. This ensures that interaction with the video player runs smoothly and that YouTube can detect fraud (such as the artificial inflation of views by bots).  <\/p>\n<p><strong>GPS<\/strong><br \/>\n&gt; Domain: .youtube.com<br \/>\n&gt; Lifespan: 30 minutes<br \/>\n&gt; Reason: The abbreviation stands for Global Positioning System. When a website visitor opens the page via a mobile browser (such as Safari on an iPhone or Chrome on Android), this cookie records a unique ID. YouTube uses this to attempt to determine the mobile user\u2019s geographical location. Google uses this location data to provide locally relevant adverts and recommendations.   <\/p>\n<p>&nbsp;<\/p>\n<p>When you first visited our website, we already informed you about these cookies and asked for your consent to place them.<\/p>\n<p><a href=\"https:\/\/www.gegevensbeschermingsautoriteit.be\/burger\/thema-s\/internet\/cookies\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gegevensbeschermingsautoriteit.be\/burger\/thema-s\/internet\/cookies<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782362801934{padding-bottom: 92px !important;}&#8221;]<\/p>\n<h2>View, edit or delete data<\/h2>\n<p>You have the right to access, correct or delete your personal data. In addition, you have the right to withdraw any consent you may have given for data processing or to object to the processing of your personal data by Het Geheugenpaleis VZW, and you have the right to data portability. This means that you can submit a request to us to send the personal data we hold about you in a computer file to you or to another organisation specified by you.  <\/p>\n<p>You can send a request to access, rectify, erase or transfer your personal data, or a request to withdraw your consent or object to the processing of your personal data, to <a href=\"mailto:privacy@memorypalace.be\">privacy@memorypalace.be<\/a>.<\/p>\n<p>To ensure that the request for access has been made by you, we ask you to send a copy of your ID document along with the request. In this copy, please black out your passport photo, the MRZ (machine-readable zone, the strip of numbers at the bottom of the passport), your passport number and your national registration number. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks.   <\/p>\n<p>The Geheugenpaleis VZW would also like to inform you that you have the option of lodging a complaint with the national supervisory authority, the Dutch Data Protection Authority. You can do so via the following link: <a href=\"https:\/\/www.gegevensbeschermingsautoriteit.be\/burger\/acties\/klacht-indienen\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gegevensbeschermingsautoriteit.be\/burger\/acties\/klacht-indienen<\/a><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1782363043435{padding-bottom: 138px !important;}&#8221;]<\/p>\n<h2>How we protect personal data<\/h2>\n<p>Het Geheugenpaleis VZW takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorised access, unauthorised disclosure and unauthorised alteration. If you feel that your data is not properly secured or there are indications of misuse, please contact us by telephone or via <a href=\"mailto:privacy@memorypalace.be\">privacy@memorypalace.be<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1782362388344{padding-bottom: 92px !important;}&#8221;]Het GeheugenPaleis VZW, located at Koningsstraat 33, PO Box 5, 3970 Leopoldsburg, Belgium, is responsible for the processing of personal data as set out in this privacy statement. Kasper Bormans is the Data Protection Officer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-540","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy and Cookie Policy &#8212; Het Geheugenpaleis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/memorypalace.be\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy and Cookie Policy &#8212; Het Geheugenpaleis\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1782362388344{padding-bottom: 92px !important;}&#8221;]Het GeheugenPaleis VZW, located at Koningsstraat 33, PO Box 5, 3970 Leopoldsburg, Belgium, is responsible for the processing of personal data as set out in this privacy statement. 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